{ "schema_version": 1, "run_date": "1 October 2026", "timezone": "America/Los_Angeles", "thesis": "Five specific creative formats to test, with direct references and performance signals. Three repeatable acquisition channels, ranked for Stateshift.", "decision_source_ids": [ "condri_founder_growth", "rootd_meta_demo", "neurofit_practitioner_growth", "othership_search_case" ], "competitors": [ { "id": "condri", "name": "Condri", "positioning": "Specific health-anxiety self-help, with a quiz-first website journey.", "occupied": "Everyday anxiety recognition, relatable reaction clips and situational POV are already present in sampled creator content.", "format": "Two sampled TikTok posts carry platform Paid partnership labels: shop-walk POV and selfie dialogue. Three additional posts have refreshed metadata only.", "cta": "Brand tag in the two verified partnerships; link-in-bio in another metadata example; quiz on the website.", "implication": "Test an actual practice and clear next action after the relatable opening. A recognisable situation alone is not demonstrated whitespace.", "limits": "Five selected examples, not an exhaustive programme count. Only sampled muted frames inspected; paid partnership does not prove media amplification or profitability.", "paid_posts": 2, "source_ids": [ "condri_home", "condri_7685453898768747806", "condri_7689900834687094048", "condri_founder" ] }, { "id": "neurofit", "name": "NEUROFIT", "positioning": "Body-first stress regulation using brief somatic exercises, daily check-ins and biometric feedback. Messaging combines rapid relief with longer-term baseline change.", "occupied": "Body-based practice versus thinking about stress; A small daily time commitment; Measurement and personalisation.", "format": "Official landing-page copy, founder/about narrative and Google Play listing. No fresh social video visually inspected.", "cta": "DOWNLOAD THE APP", "implication": "A generic body-first or quick-reset claim will sound familiar. Demonstrate one actual practice in a recognisable moment and distinguish Stateshift through its specific guided experience and progression.", "limits": "No current Meta ad records or TikTok UGC verified. Brand efficacy page was JavaScript-only in the text fetch; no independent clinical assessment performed. Current public app-demo link exists but its video was not inspected.", "paid_posts": null, "source_ids": [ "neurofit_home", "neurofit_about", "neurofit_play" ] }, { "id": "othership", "name": "Othership", "positioning": "Music-backed guided breathwork organised around desired emotional states. Daily-use situations include morning energy, workday decompression and sleep.", "occupied": "Immersive audio and music; Choose a desired state; Daily rituals and immediate use cases.", "format": "App landing page with session samples; Google Play description; official YouTube app promotion and guided-session metadata. Videos were not played or analysed frame by frame.", "cta": "Download Now", "implication": "After-work relief is already explicit competitor language, so it is a testable context rather than proven whitespace. Stateshift needs recognisable product footage, clear guidance and evidence of continued practice to distinguish the execution.", "limits": "YouTube examples are dated 2021 and 2022, not fresh paid-social evidence. Physical-location creator posts must not be counted as breathwork-app acquisition creatives.", "paid_posts": null, "source_ids": [ "othership_app", "othership_play", "othership_youtube_promo", "othership_youtube_practice" ] }, { "id": "rootd", "name": "Rootd", "positioning": "Accessible help during acute anxiety, anchored by an obvious panic button and supportive mascot, then lessons and daily tools for longer-term support.", "occupied": "Support available at the moment of need; A simple recognisable action; Immediate help plus a longer journey.", "format": "Two active Meta videos inspected on 1 October: a 61-second situation-to-app demonstration (started 8 July) and a 2:12 founder story (started 20 March). Historical Instagram storyboard retained separately.", "cta": "Install now, linking to Rootd’s iOS App Store listing.", "implication": "Rootd already demonstrates a phone in a specific moment. A Stateshift pilot should show the user actually starting and following a practice, with a concrete repeat-use reason, rather than assuming a phone demo alone is distinctive.", "limits": "Active status and start dates are verified. Spend, uninterrupted delivery and conversion performance are unknown.", "paid_posts": null, "source_ids": [ "rootd_home", "rootd_appstore", "rootd_instagram_archive", "rootd_meta_demo", "rootd_meta_founder" ], "paid_evidence": "2 active Meta ads" }, { "id": "unwinding_anxiety", "name": "Unwinding Anxiety", "positioning": "Stepwise habit change through short daily lessons, mindfulness tools and community support, with clinical research and expert authority as the central proof.", "occupied": "Change the relationship with anxiety; Recognise and interrupt anxious habits; A structured daily curriculum.", "format": "Live homepage, app-features page and branded one-page PDF collateral. No fresh short-form paid creative inspected.", "cta": "Start 7-Day Free Trial", "implication": "A multi-week anxiety journey is also occupied territory. Connect an immediate practice to a clear next step and accurately show how Stateshift guides that transition; do not rely on course structure alone as a differentiator.", "limits": "No current paid-social ads or TikTok UGC verified. PDF URL contains 2025/10, but no explicit publication date was visible; use unknown publication date.", "paid_posts": null, "source_ids": [ "unwinding_home", "unwinding_features", "unwinding_fact_sheet" ] } ], "sources": [ { "id": "condri_home", "short_title": "Condri homepage", "title": "Condri: health-anxiety tools and quiz entry", "url": "https://condri.app/", "brand": "Condri", "channel": "website", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Health-anxiety self-help positioned around late-night spiralling; routes visitors into a short screening quiz. No form was submitted.", "hook": "Self-help tools for 3am spirals.", "cta": "Take the 3-minute quiz", "paid_status": "Website message; ad status not established", "limitation": "This describes the public journey, not screening accuracy, treatment efficacy or conversion.", "capture_method": "page" }, { "id": "condri_founder", "short_title": "Condri founder account", "title": "Condri founder on formats, creators and installs", "url": "https://joegrowsapps.com/", "brand": "Condri", "channel": "founder article", "observed_at": "2026-09-30", "published_on": "2026-05", "verification": "Founder self-report", "observation": "Describes testing formats on owned accounts, briefing niche creators, retaining a format library and comparing post activity with installs. Also reports a very high-view post that did not produce installs.", "limitation": "Historical founder self-report. Results and attribution were not independently audited. Correlation is not incremental lift.", "capture_method": "page" }, { "id": "condri_7689900834687094048", "short_title": "@nansirose04 2026-09-26", "title": "@nansirose04 · 2026-09-26", "url": "https://www.tiktok.com/@nansirose04/video/7689900834687094048", "brand": "Condri", "channel": "Paid TikTok partnership", "observed_at": "2026-10-01T03:16:09Z", "published_on": "2026-09-26", "verification": "Metadata + sampled frames", "observation": "Relatability through exaggerated dialogue about anxiety.", "hook": "I’m gonna give you a type of anxiety you’re not gonna like", "format": "Vertical selfie/reaction clip with text dialogue; branded-content integration in caption.", "cta": "Condri account tag in caption. No explicit download instruction in the retrieved caption; no app screen in sampled frames.", "paid_status": "Platform label verified", "views": 1053, "limitation": "Current browser page shows Paid partnership; caption also contains AD. Browser screenshot samples at an early and later point; no audio transcription or complete playback audit. No spend, installs or profitability inferred.", "capture_method": "tiktok" }, { "id": "condri_7685453898768747806", "short_title": "@anxietywithfelicia 2026-09-14", "title": "@anxietywithfelicia · 2026-09-14", "url": "https://www.tiktok.com/@anxietywithfelicia/video/7685453898768747806", "brand": "Condri", "channel": "Paid TikTok partnership", "observed_at": "2026-10-01T03:16:09Z", "published_on": "2026-09-14", "verification": "Metadata + sampled frames", "observation": "Recognition of a concrete everyday situation, with the app named in the caption.", "hook": "pov how it feels to walk around a store when you struggle with anxiety/panic", "format": "Blurred first-person walk through a shop, text overlay, short situational POV.", "cta": "Condri account tag in caption. No explicit download instruction in retrieved caption.", "paid_status": "Platform label verified", "views": 2400000, "limitation": "Browser shows Paid partnership. Caption metadata contains no AD or #ad; absence of those strings would have missed the disclosure. Current browser screenshot at approximately 4 seconds confirms shop, blur and text overlay. No spend, installs or profitability inferred.", "capture_method": "tiktok", "likes": 475600, "shares": 42900, "metrics_observed_at": "2026-10-01T19:46:19.993200+00:00" }, { "id": "condri_7628721337388911894", "short_title": "@livhealthanxiety 2026-04-14", "title": "@livhealthanxiety · 2026-04-14", "url": "https://www.tiktok.com/@livhealthanxiety/video/7628721337388911894", "brand": "Condri", "channel": "TikTok metadata", "observed_at": "2026-10-01T03:14:48Z", "published_on": "2026-04-14", "verification": "Metadata only", "observation": "Self-identification/engagement prompt.", "hook": "Which one are you?", "format": "Video; visual execution not inspected in this session.", "cta": "Engagement question plus Condri tag at start of caption.", "paid_status": "Unknown; caption mention or owned account only", "views": 632700, "limitation": "No AD string in caption; platform label was not inspected. Brand tag alone does not establish paid status. Public metadata confirms duration. The local 26 September research archive classifies this as app/brand content; classification is historical. No spend, installs or profitability inferred.", "capture_method": "tiktok", "likes": 53300, "shares": 1240, "metrics_observed_at": "2026-10-01T19:46:19.993200+00:00" }, { "id": "condri_7609629454448463126", "short_title": "@healthanxietyuk 2026-02-22", "title": "@healthanxietyuk · 2026-02-22", "url": "https://www.tiktok.com/@healthanxietyuk/video/7609629454448463126", "brand": "Condri", "channel": "TikTok metadata", "observed_at": "2026-10-01T03:14:48Z", "published_on": "2026-02-22", "verification": "Metadata only", "observation": "Answer an existing product question and make a direct recommendation.", "hook": "iv seen a few comments asking me if iv heard about", "format": "Comment-response recommendation based on the caption; video execution uninspected.", "cta": "the link is in my bio", "paid_status": "Unknown; caption mention or owned account only", "views": 10500, "limitation": "No AD string in caption; platform label was not inspected. Live public metadata No spend, installs or profitability inferred.", "capture_method": "tiktok" }, { "id": "condri_7588305290202729750", "short_title": "@condri.app 2025-12-26", "title": "@condri.app · 2025-12-26", "url": "https://www.tiktok.com/@condri.app/video/7588305290202729750", "brand": "Condri", "channel": "TikTok metadata", "observed_at": "2026-10-01T03:14:48Z", "published_on": "2025-12-26", "verification": "Metadata only", "observation": "Longer narrative/relatability, according to archived classification.", "hook": "Health anxiety really ain’t it sometimes", "format": "Long brand-account video. Local 29 September archive describes it as storytime; visual content not rewatched.", "cta": "No explicit CTA in retrieved caption.", "paid_status": "Unknown; caption mention or owned account only", "views": 3400000, "limitation": "Brand-account upload; no claim about ad amplification. Live public metadata; archived format classification No spend, installs or profitability inferred.", "capture_method": "tiktok" }, { "id": "neurofit_home", "short_title": "NEUROFIT website", "title": "NEUROFIT official homepage", "url": "https://neurofit.app/", "brand": "NEUROFIT", "channel": "website", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Headlines nervous-system reset, short body-based practices and professional/research credibility. Distinguishes app time from additional daily lifestyle recommendations.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "neurofit_about", "short_title": "NEUROFIT about", "title": "About NEUROFIT", "url": "https://neurofit.app/about", "brand": "NEUROFIT", "channel": "website", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Describes short breathwork, grounding and somatic movement with daily assessment and personalisation; gives explicit audience segments including occupational burnout.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "neurofit_play", "short_title": "NEUROFIT Google Play", "title": "NEUROFIT Google Play listing", "url": "https://play.google.com/store/apps/details?id=com.neurofit.app", "brand": "NEUROFIT", "channel": "Google Play", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Developer description links short practices with HRV, check-ins and tailored guidance. App update date is not a creative publication date.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "othership_app", "short_title": "Othership website", "title": "Othership breathwork app page", "url": "https://www.othership.us/app", "brand": "Othership", "channel": "website", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Offers session samples and categories for energy, calming, emotional release and movement; foregrounds music and guides.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "othership_play", "short_title": "Othership Google Play", "title": "Othership Google Play listing", "url": "https://play.google.com/store/apps/details?id=com.breathwork.othership", "brand": "Othership", "channel": "Google Play", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Explicitly names workday decompression alongside morning energy, focus and sleep. Daily choices and ongoing releases support a repeat-use proposition.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "othership_youtube_promo", "short_title": "Othership archive", "title": "Othership | Breathing App", "url": "https://www.youtube.com/watch?v=IMZQzcBzXm0", "brand": "Othership", "channel": "YouTube", "observed_at": "2026-09-30", "published_on": "2022-03-23", "verification": "Dated video metadata", "observation": "Official channel metadata identifies an app-promotion video; description directs viewers to an app trial. Retrieved search metadata only; direct video-page fetch failed.", "limitation": "Publication date or historical video metadata as labelled. No current paid status, full-video/audio audit, spend or conversion evidence. ", "capture_method": "manual", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "othership_youtube_practice", "short_title": "Othership archive", "title": "Nervous System Reset | Guided Breathwork (22 minutes)", "url": "https://www.youtube.com/watch?v=qlTC2HBmPeM", "brand": "Othership", "channel": "YouTube", "observed_at": "2026-09-30", "published_on": "2021-01-12", "verification": "Dated video metadata", "observation": "Official channel metadata describes a complete guided practice with an app-trial CTA. This supports the existence of a practice-to-app funnel, not current paid distribution or effectiveness.", "limitation": "Publication date or historical video metadata as labelled. No current paid status, full-video/audio audit, spend or conversion evidence. ", "capture_method": "manual", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "rootd_home", "short_title": "Rootd website", "title": "Rootd official homepage", "url": "https://www.rootd.io/", "brand": "Rootd", "channel": "website", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Centres a prominent SOS action and reassurance, followed by explanations and short/long-term lessons; testimonials and clinician endorsements supply credibility.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "rootd_appstore", "short_title": "Rootd App Store", "title": "Rootd App Store listing (Canada)", "url": "https://apps.apple.com/ca/app/rootd-panic-attacks-anxiety/id1289018369", "brand": "Rootd", "channel": "App Store", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Developer copy joins panic support with breathing, journalling, visualisation and sleep. Latest visible release notes discuss returning to work or school and managing transitions.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "rootd_instagram_archive", "short_title": "Rootd archive", "title": "Rootd app wherever/whenever reel, archived storyboard", "url": "https://www.instagram.com/reel/DXs55OHj34s/", "brand": "Rootd", "channel": "Instagram", "observed_at": "2026-09-30", "published_on": null, "verification": "Historical archive inspected", "observation": "Inspected frames at 0.5 to 5.38 seconds show a hand holding a phone, app navigation and a reassurance card. Overlays include wherever and Rootd has your back. Frames support product demonstration in ordinary surroundings; audio and complete video not inspected.", "limitation": "Originally captured 6 September 2026; storyboard inspected 30 September. Publication date unknown. Current Instagram fetch was throttled. No current paid status, full-video/audio audit, spend or conversion evidence.", "capture_method": "manual", "paid_status": "Unknown; not evidence of current paid distribution", "preview": "assets/db69f1e92340-organic_b07d75045af46f52fa6808b94f0d43a09e3dbc30-storyboard.jpg", "captured_on": "2026-09-06", "archive_metadata": "../AppKittie%20Research/raw/2026-09-06/organic/rootd.json" }, { "id": "unwinding_home", "short_title": "Unwinding Anxiety website", "title": "Unwinding Anxiety official homepage", "url": "https://unwindinganxiety.com/", "brand": "Unwinding Anxiety", "channel": "website", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Combines anxiety habit change, guided daily lessons, mindfulness tools and community with cited clinical results and a trial invitation.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "unwinding_features", "short_title": "Unwinding Anxiety features", "title": "Unwinding Anxiety app features", "url": "https://unwindinganxiety.com/app-features/", "brand": "Unwinding Anxiety", "channel": "website", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "Describes 30 modules of video/audio lessons, short mindfulness practice, in-app tools, community and live support.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "page", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "unwinding_fact_sheet", "short_title": "Unwinding Anxiety official PDF collateral", "title": "Unwinding Anxiety branded fact sheet", "url": "https://unwindinganxiety.com/wp-content/uploads/2025/10/Unwinding-Anxiety-Fact-Sheet.pdf", "brand": "Unwinding Anxiety", "channel": "official PDF collateral", "observed_at": "2026-09-30", "published_on": null, "verification": "Official page read", "observation": "One-page collateral uses an outcome heading, quantified study claims, features, research references and a seven-day trial CTA. Content read as PDF text; no claim made about video or ad placement.", "limitation": "Product messaging is not a verified current ad. Brand claims and commercial performance were not independently assessed.", "capture_method": "manual", "paid_status": "Unknown; not evidence of current paid distribution" }, { "id": "R01", "short_title": "r/productivity 2026-08-27", "title": "How do you actually switch off after working from home?", "url": "https://www.reddit.com/r/productivity/comments/1vzszhr/how_do_you_actually_switch_off_after_working_from/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2026-08-27", "verification": "Public discussion read", "observation": "Finishing work does not automatically end work-related thinking. Discussion repeatedly favours a visible boundary or transition into home time.", "hook": "switch off; work mode; boundary; wind-down routine", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "One comment explicitly resists another routine when exhausted. Several prefer walking, separating spaces or putting devices away. An app adds screen friction and must earn its role. Does not show that a breathing app improves the transition or that participants would pay for one.", "capture_method": "manual" }, { "id": "R02", "short_title": "r/auscorp 2026-07-09", "title": "Switching off after work", "url": "https://www.reddit.com/r/auscorp/comments/1urk7zl/switching_off_after_work/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2026-07-09", "verification": "Public discussion read", "observation": "Work conversations and unresolved responsibilities can carry into time off. A clear end to the workday is a recurring desired boundary.", "hook": "switching off after work; difficulty sleeping; close down routine", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "Some pressure is structural or organisational. A practice cannot resolve workload, management support or employment conditions. Does not establish Stateshift suitability for all work stress, sleep improvement or a commercially reachable segment.", "capture_method": "manual" }, { "id": "R03", "short_title": "r/insomnia 2025-07-30", "title": "Anyone else dread the evening because of bad sleep?", "url": "https://www.reddit.com/r/insomnia/comments/1mcz5md/anyone_else_dread_the_evening_because_of_bad_sleep/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2025-07-30", "verification": "Public discussion read", "observation": "Anticipatory frustration about another difficult night is distinct from simply wanting relaxing content. People describe daytime tiredness with nighttime activation.", "hook": "tired all day; wired at night; anxiety before bedtime", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "A promised sleep outcome could create more performance pressure. Discussion includes clinical and non-app approaches; these are not verified recommendations. Cannot support an insomnia treatment, rapid sleep or guaranteed bedtime relief claim.", "capture_method": "manual" }, { "id": "R04", "short_title": "r/consulting 2025-06-06", "title": "Presentation anxiety: discussion in consulting", "url": "https://www.reddit.com/r/consulting/comments/1l4rb12/lets_talk_presentationsgive_your_best_tips_to_a/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2025-06-06", "verification": "Public discussion read", "observation": "People seek practical preparation for speaking under pressure. Rehearsal and communication competence feature strongly alongside ways of managing nerves.", "hook": "practice; before presentations; conveying information", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "Discussion does not prioritise apps, and practice or professional support may be more useful than a last-minute technique. Does not show a brief breath practice improves presentation performance, eliminates anxiety or creates repeat subscription use.", "capture_method": "manual" }, { "id": "R05", "short_title": "r/Anxiety 2021-08-22", "title": "Confrontation anxiety", "url": "https://www.reddit.com/r/Anxiety/comments/p9a9dk/confrontation_anxiety/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2021-08-22", "verification": "Public discussion read", "observation": "Difficult conversations have a before, during and after phase. The physical response and subsequent rumination can outlast the exchange.", "hook": "difficult conversation; thinking about it afterwards; a few minutes to myself", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "This source is old and small. Different kinds of conflict require different support, and pausing alone does not solve the underlying issue. Does not establish current momentum, safe conflict conditions, relationship outcomes or demand for an app.", "capture_method": "manual" }, { "id": "R06", "short_title": "r/Anxiety 2025-09-12", "title": "Why does my body feel anxious when my mind feels calm?", "url": "https://www.reddit.com/r/Anxiety/comments/1nf0iqs/why_does_my_body_feel_anxious_when_my_mind_feels/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2025-09-12", "verification": "Public discussion read", "observation": "Intellectually feeling prepared for a social event can coexist with feeling physically unsettled. Participants seek something practical to do before the event.", "hook": "mind feels calm; body disagrees; before big events", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "It is a self-description, not a verified explanation of the nervous system. It should not become a claim that thoughts or established care are ineffective. Does not validate a mechanism, a Stateshift outcome, event performance or paid demand.", "capture_method": "manual" }, { "id": "R07", "short_title": "r/Anxiety 2026-06-18", "title": "Mental calm with continuing physical activation", "url": "https://www.reddit.com/r/Anxiety/comments/1u8zviu/my_anxiety_is_gone_mentally_but_my_body_never_got/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2026-06-18", "verification": "Public discussion read", "observation": "Reassurance or an intellectual explanation can feel insufficient when someone still feels physically activated. The request is for something practical to try.", "hook": "body never got the message; permanently switched on", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "The source concerns substantial ongoing distress. It must not be turned into a promise that a short app practice resolves persistent symptoms. Does not support diagnosis, treatment substitution, long-term recovery or rapid relief claims.", "capture_method": "manual" }, { "id": "R08", "short_title": "r/Anxiety 2025-09-03", "title": "Does anyone else physically feel anxious but not feel it mentally?", "url": "https://www.reddit.com/r/Anxiety/comments/1n77evr/does_anyone_else_physically_feel_anxious_but_not/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2025-09-03", "verification": "Public discussion read", "observation": "Multiple comments recognise feeling physically unsettled without prominent anxious thoughts. Explanations and proposed approaches differ.", "hook": "physically anxious; mentally calm; body is keyed up", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "Recognition is not agreement on causes or solutions. Replies contain unverified medical explanations and advice that should not be reused as evidence. Does not establish prevalence, clinical mechanism, effectiveness of breathwork or willingness to purchase Stateshift.", "capture_method": "manual" }, { "id": "R09", "short_title": "r/Anxiety 2023-07-09", "title": "Logical understanding with continuing physical anxiety", "url": "https://www.reddit.com/r/Anxiety/comments/14vdmca/i_can_think_logically_about_issues_but_my_body/", "brand": "Audience language", "channel": "Reddit discussion", "observed_at": "2026-09-30", "published_on": "2023-07-09", "verification": "Public discussion read", "observation": "Understanding a feeling does not necessarily make it disappear, and frustration about the feeling can add another layer of worry.", "hook": "body doesn't get the message; anxiety about anxiety", "format": "Aggregate qualitative theme; no individual profiles retained.", "limitation": "Over-monitoring feelings or promising immediate control could worsen the very frustration described. Does not establish growth in the theme, a universal experience or Stateshift efficacy.", "capture_method": "manual" }, { "id": "stateshift_orienting", "short_title": "Orienting source", "title": "Stateshift existing Orienting practice", "url": "", "brand": "Stateshift", "channel": "local product source", "observed_at": "2026-09-30", "published_on": null, "verification": "Local source inspected", "observation": "Existing Orienting practice appears in static_shifts.py and the artwork registry, with Jonny and Kelly recordings. The brief demonstrates this existing practice without copying efficacy claims.", "limitation": "The main checkout is an older release line. Record and check the exact current app journey before publication; source existence is not physical-device playback verification.", "capture_method": "local" }, { "id": "stateshift_tracking", "short_title": "28 Sep tracking audit", "title": "Stateshift attribution/data-flow audit", "url": "", "brand": "Stateshift", "channel": "local audit", "observed_at": "2026-09-30", "published_on": "2026-09-28", "verification": "Dated audit read", "observation": "The 28 September audit records unresolved AppsFlyer partner mappings. It separates first-party practice events, RevenueCat revenue and partner reporting.", "limitation": "Historical audit, not a fresh provider-state check. Current attribution and selected-event delivery must be verified before a paid experiment; no spending decision is justified by this file alone.", "capture_method": "local" }, { "id": "condri_founder_growth", "short_title": "Condri founder case study", "title": "Condri founder: creative and acquisition results", "url": "https://joegrowsapps.com/", "brand": "Condri", "channel": "Founder case study", "published_on": "2026-05", "observation": "Founder reports install-driving carousels and small-creator distribution, with revenue rising from $3.4k to $10k+/month.", "limitation": "Self-reported historical results. Correlation between views and installs, not independently audited post-level attribution.", "capture_method": "page", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Live source read; claims attributed" }, { "id": "rootd_meta_demo", "short_title": "Rootd product ad · active 1 Oct", "title": "Rootd Meta ad 1356069709989205: product demonstration", "url": "https://www.facebook.com/ads/library/?id=1356069709989205", "brand": "Rootd", "channel": "Meta Ad Library", "published_on": "2026-07-08", "observation": "Active on 1 October; library start date 8 July, 85 days earlier. A 61-second video opens with a distress scene, shows a handheld app around 24 seconds and ends with a download card.", "format": "Situation → actual app → download. Sampled visuals inspected in the browser.", "paid_status": "Active Meta ad verified", "limitation": "Age plus active status is a persistence signal. It does not prove continuous delivery, spend, installs or ROAS. Audio was not transcribed.", "capture_method": "manual", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Browser inspected; metrics captured" }, { "id": "rootd_meta_founder", "short_title": "Rootd founder ad · active 1 Oct", "title": "Rootd Meta ad 1251386453323234: founder story", "url": "https://www.facebook.com/ads/library/?id=1251386453323234", "brand": "Rootd", "channel": "Meta Ad Library", "published_on": "2026-03-20", "observation": "Active on 1 October; library start date 20 March, 195 days earlier. A 2:12 origin-story ad links the founder’s problem to the app, product imagery and credibility.", "format": "Founder origin story with vertical imagery, captions and product proof. Sampled frames and ad copy inspected.", "paid_status": "Active Meta ad verified", "limitation": "Age plus active status is a persistence signal, not audited acquisition performance or proof of uninterrupted delivery. Full audio not transcribed.", "capture_method": "manual", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Browser inspected; metrics captured" }, { "id": "condri_may_7671347250827627798", "short_title": "May shop POV · 1.6M", "title": "Condri creator May: five-second supermarket POV", "url": "https://www.tiktok.com/@mayswellnesscorner/video/7671347250827627798", "brand": "Condri", "channel": "Paid creator TikTok", "published_on": "2026-08-07", "observation": "Five-second moving supermarket POV with a short text overlay. The caption names Condri and says paid sponsorship. Current metadata: 1.6M views, 185.9K likes, 13.8K shares.", "format": "Single sensation / situational POV; explanation and product mention in caption.", "paid_status": "Paid sponsorship stated in caption", "views": 1600000, "likes": 185900, "shares": 13800, "limitation": "Public counts may be rounded and may include paid amplification. No conversion data. The blanket reassurance in the caption is not a claim to reproduce.", "capture_method": "tiktok", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Browser inspected; metrics captured" }, { "id": "breathwrk_7205985252769156395", "short_title": "Breathwrk utility · 3.9M", "title": "Breathwrk: reply-to-comment breathing challenge", "url": "https://www.tiktok.com/@breathwrk/video/7205985252769156395", "brand": "Breathwrk (adjacent)", "channel": "TikTok video", "published_on": "2023-03-02", "observation": "A 32-second reply to a viewer comment combines a breathing animation/countdown and a person following along in a green-screen inset. Current totals: 3.9M views, 205.2K likes and 18.2K saves.", "format": "Participatory utility / challenge with a reusable motion template.", "paid_status": "Paid amplification unknown", "views": 3900000, "likes": 205200, "saves": 18200, "limitation": "Historical 2023 post with current cumulative counts. No install evidence. Adapt the participation structure, not its high-altitude or breath-holding framing.", "capture_method": "tiktok", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Browser inspected; metrics captured" }, { "id": "neurofit_practitioner_growth", "short_title": "NEUROFIT founder interview", "title": "NEUROFIT founder: practitioner-led acquisition", "url": "https://www.starterstory.com/stories/neurofit-app-nervous-system-reset-somatic-exercises-app", "brand": "NEUROFIT", "channel": "Founder interview", "published_on": "2025", "observation": "Founder reports 60K+ app users and multi-six-figure ARR, predominantly through practitioner referrals. Paid Meta acquisition sold professional training; practitioners then recommended the app.", "limitation": "Historical founder report, not independently audited. Training revenue and app subscriptions are different products; the headline business revenue is not app-only MRR.", "capture_method": "page", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Live source read; claims attributed" }, { "id": "othership_search_case", "short_title": "Othership search campaign", "title": "Othership agency case study: search and app-store acquisition", "url": "https://www.bigscaleagency.com/advertising-case-studies/driving-app-downloads", "brand": "Othership", "channel": "Agency case study", "published_on": null, "observation": "Agency reports 65% subscriber growth over six months, 10× monthly ad-driven installs and 40% lower cost per new app open using search marketing and app-store advertising.", "limitation": "Undated agency report. Budget, absolute subscribers, channel split, cohort economics and incrementality are not published. A cheaper app open is not a cheaper payer.", "capture_method": "page", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Live source read; claims attributed" }, { "id": "rootd_aso_growth", "short_title": "Rootd founder on ASO", "title": "Rootd founder interview: relevant search terms and store featuring", "url": "https://www.revenuecat.com/blog/growth/hitting-2m-downloads-without-funding-employees-or-learning-to-code-ania-wysocka-rootd", "brand": "Rootd", "channel": "Founder interview", "published_on": "2023-05-31", "observation": "At 2M downloads, the founder described relevant lower-volume app-store keywords, repeated featuring submissions and press as organic growth channels. Broad high-volume keyword targeting had reduced downloads.", "limitation": "Historical interview, updated in 2024. No separate causal contribution or payer acquisition cost for each channel. Featuring is discretionary, not a guaranteed recurring channel.", "capture_method": "page", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Live source read; claims attributed" }, { "id": "unwinding_influencer_case", "short_title": "Sharecare influencer campaign", "title": "Unwinding Anxiety / Unwinding: creator campaign results", "url": "https://swaygroup.com/case-studies/health-wellness/", "brand": "Unwinding Anxiety", "channel": "Agency case study", "published_on": null, "observation": "Campaign across two Sharecare apps reports 15K landing-page clicks, 494K TikTok views and 2M impressions from Instagram and TikTok creators.", "limitation": "Undated agency report, combines two apps. Clicks and views are reported; installs, paid conversions, spend and profit are not.", "capture_method": "page", "observed_at": "2026-10-01T19:46:19.993200+00:00", "verification": "Live source read; claims attributed" } ], "exclusions": [ { "title": "Nansi’s 9 September Whatnot ad", "url": "https://www.tiktok.com/@nansirose04/video/7683656549125983510", "reason": "The live caption identifies an unrelated Whatnot/alo ad. The historical creator shortlist links this as the creator’s highest-view example, not a Condri example. Exclude from Condri creative counts and examples even though the account separately promotes Condri." } ], "next_pass": [ "Film three distinct format families first: useful carousel, product demonstration and sensation POV. Keep the audience, offer and destination comparable when testing paid creative.", "Screen for qualified starts and first-practice completion; select on payer acquisition and repeat practice when enough outcomes have matured. A public view count is only a discovery signal.", "Run the 10-practitioner referral pilot alongside creative testing; compare effort and retained payers with the creator channel.", "After a format wins repeatedly, make hook variations and consider paid amplification. A successful organic post does not automatically imply profitable paid distribution.", "Expand current Meta coverage for Condri, NEUROFIT, Othership and Unwinding Anxiety. Rootd now has two directly inspected active ads." ], "hypotheses": [ { "rank": 1, "title": "A transition after work, demonstrated", "hypothesis": "Explicit end-of-work wording may bring more qualified practice starters than a generic grounding introduction within the same after-work scene and demonstration.", "rationale": "Recent work-transition discussions provide a recurring cue. Othership explicitly uses after-work messaging; Condri demonstrates the broader situational POV format. This tests the opening words within a fixed scene, not whether situational creative in general works.", "test": "One shared demonstration with a general control and two after-work hooks. Same creator, CTA, destination and eligible audience.", "counter_case": "People may prefer walks or boundaries and resent another screen-based routine. Show minimal phone interaction and time looking away; views alone do not settle product fit.", "source_ids": [ "R01", "R02", "othership_play", "condri_7685453898768747806", "stateshift_orienting" ] }, { "rank": 2, "title": "A useful action after understanding", "hypothesis": "Showing a grounded action may resonate with people who recognise the gap between understanding their feelings and knowing what to do next.", "rationale": "The language recurs in multiple selected discussions across 2023–2026, and fits a product with guided practice. It is a long-standing theme, not a new trend.", "test": "Later, compare a demonstration-led opening with an explanation-led opening, holding the demonstrated practice and destination fixed.", "counter_case": "The theme can become an unsupported claim that thinking, therapy or established care do not work. It also risks turning persistent distress into a promise of a quick fix.", "source_ids": [ "R06", "R07", "R08", "R09", "neurofit_home", "unwinding_features" ] }, { "rank": 3, "title": "A pause before a difficult moment", "hypothesis": "A clearly timed practice before presenting or a difficult conversation may make Stateshift easier to place in everyday life.", "rationale": "The use moment is concrete, but this sample is older and use may be episodic. It has less immediate evidence for a repeat-practice habit.", "test": "A later scenario-led clip followed by an existing practice. Use ordinary app navigation; do not depict an unbuilt reminder or calendar feature.", "counter_case": "Rehearsal, communication skills and working conditions may matter more. A short practice cannot guarantee a successful conversation or presentation.", "source_ids": [ "R04", "R05", "R06", "rootd_appstore" ] } ], "brief": { "id": "SS-CI-001", "title": "Close the laptop. Begin the evening.", "premise": "A 30-second creator demonstration of the existing Orienting practice at the end of a workday. The app supplies guidance, then the phone leaves the centre of attention. Three opening variants test the framing while the shared body remains identical.", "deliverables": "Three 9:16, 1080 × 1920 cuts, each 30 seconds, plus a clean shared-body export and caption file. One creator, one location, one practice. Draft script and shot plan are ready; footage has not been produced.", "hooks": [ { "id": "H0", "label": "General-practice control", "copy": "Take a short pause with a guided grounding practice.", "visual": "0–4s: same shot in every variant. Close laptop, set phone on the desk. Only the spoken line and caption change." }, { "id": "H1", "label": "End-of-work transition", "copy": "Work is finished. Take a pause before the evening begins.", "visual": "0–4s: identical opening footage, crop and sound bed to H0." }, { "id": "H2", "label": "Before the scroll", "copy": "Before the after-work scroll, make room for a short pause.", "visual": "0–4s: identical opening footage, crop and sound bed to H0." } ], "shots": [ { "time": "0–4s", "visual": "Close the laptop. The phone rests nearby. Use the selected hook; keep the footage identical across variants.", "audio": "H0, H1 or H2 only. Same delivery pace and recording setup." }, { "time": "4–9s", "visual": "Tight shot of the current Stateshift app opening the existing Orienting practice. Show the real navigation, title and play action.", "audio": "“Open Orienting in Stateshift and follow the guide.”" }, { "time": "9–21s", "visual": "Phone face down or outside the main frame after playback starts. Film the creator following the actual audio and looking around the room. No staged before/after expression.", "audio": "Use orienting-excerpt.mp3, Jonny’s original recording from 00:10.400 to 00:22.400 (12 seconds). Exact words: With your eyes open, label three things that you can see in your environment. Really notice them and invite them into your awareness. On-screen: “Excerpt from a guided practice”." }, { "time": "21–25s", "visual": "Return to an ordinary evening action: walk away from the desk or put the kettle on. No claim that a clinical or bodily change occurred.", "audio": "“A pause between work and whatever comes next.”" }, { "time": "25–30s", "visual": "Clean current app frame and Stateshift name. Same end card and CTA across all three versions.", "audio": "“Search Stateshift in the App Store or Google Play.”" } ], "production": [ "Use a creator who has actually tried the practice. These lines are demonstration copy, not a testimonial or a fictional personal story.", "Capture the exact current app screen on a phone. The source registry confirms Orienting exists; this brief does not claim a new physical-device playback check.", "The 30-second ad contains an excerpt, not a complete Orienting session. Do not cut together instructions that change the practice.", "Keep captions readable within platform UI safe areas; review on an actual phone before delivery. Export a clean master without platform watermarks.", "Suggest one ordinary, repeatable evening cue. Do not depict a multi-day outcome or streak that the creator has not actually completed.", "Audio asset supplied: orienting-excerpt.mp3. Source, SHA-256 hashes and machine transcription/boundary check are recorded in audio-provenance.json. Listen to the final combined cut before publication." ], "claims": [ "No invented first-person result, guaranteed relief, sleep outcome, reset time or clinical mechanism.", "Use only Stateshift-owned or cleared app/audio material and newly shot creator footage. Competitor examples are references, not reusable assets.", "Review creator usage rights, music rights and the required commercial disclosure for the actual publishing arrangement before launch.", "Keep prices, trials and discounts out of this cut until the precise offer and destination are verified." ], "measurement": [ "Primary commercial measures: acquisition cost per new payer and realised net revenue over the same declared observation window. Report fees/refunds and immature cohorts explicitly.", "Quality signal: attributed new users who complete a practice on two separate days within seven days of first open, where that first-party linkage can be verified. This is a proposed reporting definition, not a new event already implemented.", "Creative diagnostics: hold attention, click-through and practice start. A hook that wins views but loses downstream value is not a winner.", "For a paid comparison, keep creator, body, CTA, store destination, audience and budget rules stable. Prefer a platform randomised creative experiment where feasible; delivery in one ad set is not automatically an equal split.", "For organic posts, compare equal post ages and retain failures. Different-day posting is directional learning, not a clean randomised experiment. Spoken store search has limited post-level attribution.", "Review the first day for broken links, delivery or tracking faults. Make commercial decisions after the chosen attribution and seven-day practice windows mature, using pre-agreed spend and evidence thresholds. No universal next-day kill rule." ], "launch_requirements": [ "Approve the actual filmed variants, creator/audio rights, disclosure and store destination. The current deliverable is a brief, not finished video.", "Confirm current paid budget and acceptable payer acquisition cost from current unit economics. Older planning budgets are not carried forward.", "Recheck the relevant AppsFlyer/RevenueCat/Meta mapping and reconcile attributed outcomes with first-party practice reporting. Record any missing joins; do not substitute clicks for verified payers.", "Use neutral campaign identifiers SS-CI-001-H0/H1/H2 in the internal ledger. Do not put users’ symptoms, assessment answers or practice details into ad-network parameters.", "Before activation, record the chosen comparison method, attribution window, maturity date, stop-loss and scale criterion. This system has no launch or spend API connection." ], "source_ids": [ "stateshift_orienting", "R01", "R02", "condri_7685453898768747806", "othership_play", "rootd_instagram_archive", "stateshift_tracking" ], "audio": { "path": "assets/ff53c598cc2f-orienting-excerpt.mp3", "provenance": "assets/307fa56eda0b-audio-provenance.json", "label": "Jonny · Orienting · 12-second source excerpt", "transcript": "With your eyes open, label three things that you can see in your environment. Really notice them and invite them into your awareness." } }, "creative_shortlist": [ { "id": "format_carousel", "title": "Useful native carousel", "brand": "Condri", "format": "Portrait or everyday image + short educational list + app as one practical next step.", "signal": "Founder’s illustration: 32.1K views. He identifies this format as install-driving, unlike a 3.3M-view breakout.", "evidence_level": "Founder-reported conversion signal", "limit": "Format-level report; no post-level conversion export. The two screenshots below show covers from the founder’s May case study, not the complete carousels.", "test": "Make three short carousels using material Jonny has already approved. Each teaches something useful and shows the relevant Stateshift practice.", "priority": "Produce first", "links": [ { "label": "Inspect the exact creative", "url": "https://joegrowsapps.com/assets/condri-health-anxiety-signs-tiktok-JFE9xOwI.png" }, { "label": "Founder’s evidence", "url": "https://joegrowsapps.com/" } ], "source_ids": [ "condri_founder_growth" ], "media": [ { "type": "image", "src": "assets/1a48a878247f-condri-health-anxiety-carousel-cover.png", "label": "Condri · “3 signs of health anxiety”", "caption": "Founder-supplied cover screenshot · 32.1K views shown. The remaining slide is unavailable.", "origin": "https://joegrowsapps.com/assets/condri-health-anxiety-signs-tiktok-JFE9xOwI.png" }, { "type": "image", "src": "assets/d63ad17a5b02-condri-sams-safe-space-carousel-cover.png", "label": "Sam’s Safe Space · “5 health anxiety hacks”", "caption": "Founder-supplied cover screenshot · paid-partnership label visible. The full carousel is unavailable.", "origin": "https://joegrowsapps.com/assets/sams-safe-space-direct-content-BtAl6PJc.png" } ] }, { "id": "format_demo", "title": "Situation → product demonstration", "brand": "Rootd · Meta", "format": "61 seconds: recognisable problem, handheld app demonstration, download end card.", "signal": "Active on 1 October. Started 8 July, 85 days earlier.", "evidence_level": "Ad persistence signal", "limit": "Longevity is useful selection evidence; profitability is unknown.", "test": "Make one 20–30-second cut: everyday moment → open Stateshift → start an actual practice → clear destination. The earlier Orienting brief is one possible execution.", "priority": "Produce first", "links": [ { "label": "Original Meta listing", "url": "https://www.facebook.com/ads/library/?id=1356069709989205" } ], "source_ids": [ "rootd_meta_demo" ], "media": [ { "type": "video", "src": "assets/a56fe501e1c7-rootd-product-demo-1356069709989205.mp4", "poster": "assets/e6d7c5218fb2-rootd-product-demo-1356069709989205.jpg", "label": "Rootd · Ready When Panic Hits", "caption": "Full Meta ad · 1:01 · Library ID 1356069709989205. Saved from this exact ad on 1 October 2026.", "origin": "https://www.facebook.com/ads/library/?id=1356069709989205", "duration_seconds": 60.603 } ] }, { "id": "format_pov", "title": "Five-to-eight-second sensation POV", "brand": "Condri creators · TikTok", "format": "Moving supermarket footage, one on-screen sensation, explanatory caption and disclosed brand connection.", "signal": "Felicia: 2.4M views / 42.9K shares. May: 1.6M views / 13.8K shares. Refreshed 1 October.", "evidence_level": "Reach repeated across two creators", "limit": "Public totals do not distinguish paid amplification or establish installs. Use a creator’s real experience; avoid blanket symptom reassurance.", "test": "Film three original everyday POVs and pair them with a relevant practice destination. Treat them as reach tests until they bring qualified users.", "priority": "Low-cost challenger", "links": [ { "label": "Felicia’s original post", "url": "https://www.tiktok.com/@anxietywithfelicia/video/7685453898768747806" }, { "label": "May’s original post", "url": "https://www.tiktok.com/@mayswellnesscorner/video/7671347250827627798" } ], "source_ids": [ "condri_7685453898768747806", "condri_may_7671347250827627798" ], "media": [ { "type": "video", "src": "assets/0eca294bbe5f-felicia-2m3.mp4", "poster": "assets/00d1f7776d39-felicia-2m3.jpg", "label": "Felicia · supermarket POV", "caption": "Full TikTok · 8 seconds · 2.4M views. Paid-partnership label verified on the original post.", "origin": "https://www.tiktok.com/@anxietywithfelicia/video/7685453898768747806", "duration_seconds": 8.476 }, { "type": "video", "src": "assets/09630f5194ed-mayswellness-1m55.mp4", "poster": "assets/be357d76d37c-mayswellness-1m55.jpg", "label": "May · supermarket POV", "caption": "Full TikTok · 5 seconds · 1.6M views. Caption discloses the Condri sponsorship.", "origin": "https://www.tiktok.com/@mayswellnesscorner/video/7671347250827627798", "duration_seconds": 5.318 } ] }, { "id": "format_founder", "title": "Why the founder built it", "brand": "Rootd · Meta", "format": "2:12 origin story with visual scenes, product imagery and credibility.", "signal": "Active on 1 October. Started 20 March, 195 days earlier.", "evidence_level": "Ad persistence signal", "limit": "No public spend or acquisition cost. Sampled visuals and ad text verified, full audio not transcribed.", "test": "Record a 45–60-second explanation from Jonny about the actual reason for Stateshift, supported by app footage. Use supplied facts, without scripting a personal story for him.", "priority": "Second production batch", "links": [ { "label": "Original Meta listing", "url": "https://www.facebook.com/ads/library/?id=1251386453323234" } ], "source_ids": [ "rootd_meta_founder" ], "media": [ { "type": "video", "src": "assets/92d12c67ed37-rootd-founder-1251386453323234.mp4", "poster": "assets/5ba344b957e7-rootd-founder-1251386453323234.jpg", "label": "Rootd · the founder’s story", "caption": "Full Meta ad · 2:12 · Library ID 1251386453323234. Saved from this exact ad on 1 October 2026.", "origin": "https://www.facebook.com/ads/library/?id=1251386453323234", "duration_seconds": 132.4 } ] }, { "id": "format_utility", "title": "Follow-along animation with a human inset", "brand": "Breathwrk · adjacent comparator", "format": "32-second reply-to-comment challenge with a countdown animation and green-screen participant.", "signal": "3.9M views / 205.2K likes / 18.2K saves. Published March 2023; totals refreshed 1 October.", "evidence_level": "Historical reach signal", "limit": "No conversion evidence. Its breath-holding challenge is not the proposed Stateshift practice.", "test": "Reuse one motion template for three appropriate guided practices. A real viewer prompt, visible pacing and an actual guide make this cheap to repeat.", "priority": "Low-cost challenger", "links": [ { "label": "Original TikTok post", "url": "https://www.tiktok.com/@breathwrk/video/7205985252769156395" } ], "source_ids": [ "breathwrk_7205985252769156395" ], "media": [ { "type": "video", "src": "assets/ddfc55d18177-breathwrk-3m9.mp4", "poster": "assets/67e057723772-breathwrk-3m9.jpg", "label": "Breathwrk · follow-along challenge", "caption": "Full TikTok · 32 seconds · 3.9M views. Published March 2023.", "origin": "https://www.tiktok.com/@breathwrk/video/7205985252769156395", "duration_seconds": 32.068 } ] } ], "growth_channels": [ { "title": "Practitioners recommending the app to clients", "brand": "NEUROFIT", "signal": "Founder reports 60K+ users, mainly through practitioner referrals, after selling professional training via Meta. The current company site reports 120K+ downloads and 2K+ professionals.", "mechanism": "Introduce the tool to practitioners; equip them to recommend a specific between-session practice; repeat with each new client cohort.", "test": "Pilot with 10 existing NSM-connected practitioners for 30 days. Give each a personal trial, one-page practice guide and a distinct referral link or code.", "measure": "Practitioners who refer at least one client; first completed practice; 7-day return; paying clients per practitioner; support time.", "limit": "Founder-reported results. Certification, licensing and app subscriptions are different revenue lines. No new training programme is needed for this pilot.", "source_ids": [ "neurofit_practitioner_growth", "neurofit_about" ] }, { "title": "A small roster of niche creators", "brand": "Condri", "signal": "Reported $3.4k → $10k+/month in three months; one creator generated around 50 US installs/day at peak.", "mechanism": "Repeat useful formats with small niche creators; connect traffic to installs and revenue before paid amplification.", "test": "Use a small creator roster to make the carousel, demonstration and POV formats. Give each creator distinct tracking and review results weekly before commissioning the next batch.", "measure": "Qualified starts, completed first practices and payers by creator and format. Organic results and paid results stay separate.", "limit": "Historical founder report, based partly on correlation. Views alone do not justify increasing fees or media spend.", "source_ids": [ "condri_founder_growth", "condri_7685453898768747806" ] }, { "title": "App-store search and search advertising", "brand": "Othership + Rootd", "signal": "Othership’s agency reports +65% subscribers in six months, 10× ad installs and −40% cost per app open. Rootd’s founder credits relevant store keywords as one part of early organic growth.", "mechanism": "Meet people already searching for a relevant breathing or anxiety tool; match the listing and first practice to that intent.", "test": "Review current store search terms and conversion. Test a small relevant keyword set and matching store presentation; keep brand and non-brand search results separate.", "measure": "Cost per paying user, search-to-first-practice rate and subsequent retention. Use actual store/billing data before expanding paid search.", "limit": "Othership’s report combines search and app-store advertising, gives no budget or channel split and is undated. Rootd’s account is from 2023.", "source_ids": [ "othership_search_case", "rootd_aso_growth" ] } ], "archive": [ { "id": "meta_ad_4548963115392664", "brand": "balance", "date": "2026-09-06", "observation": "List-style opening over everyday footage, then nature, a talking person and app end card.", "inference": "Test one useful instruction followed by an authentic account of using the app.", "tags": "education;creator-style;overthinking;app-store-cta", "review_status": "curated evidence", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/61c2e013e87b-meta_ad_4548963115392664-storyboard.jpg", "media": "assets/c61e65ac07f7-meta_ad_4548963115392664.mp4" }, { "id": "meta_ad_1289563732940129", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install now; landing: http://play.google.com/store/apps/details?id=com.elevatelabs.geonosis", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/61c2e013e87b-meta_ad_4548963115392664-storyboard.jpg", "media": "assets/c61e65ac07f7-meta_ad_4548963115392664.mp4" }, { "id": "meta_ad_1231818952102928", "brand": "balance", "date": "2026-09-06", "observation": "A static first-person-style narrative leads to a two-minute personalised-plan quiz.", "inference": "Test a recognisable situation plus a simple next step. Do not invent a testimonial.", "tags": "text-led;overthinking;web-quiz;personalisation", "review_status": "curated evidence", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/263e35310b81-meta_ad_1231818952102928.jpg", "media": "assets/263e35310b81-meta_ad_1231818952102928.jpg" }, { "id": "meta_ad_970968189222604", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Learn More; landing: https://start.themindcompany.com/balance_general_20260422", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/69856eece01e-meta_ad_970968189222604.jpg", "media": "assets/69856eece01e-meta_ad_970968189222604.jpg" }, { "id": "meta_ad_888736737520407", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Learn More; landing: https://start.themindcompany.com/balance_general_20260422", "inference": "", "tags": "ad;video;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/ba83e73dcc1f-meta_ad_888736737520407-storyboard.jpg", "media": "assets/884c668769a9-meta_ad_888736737520407.mp4" }, { "id": "meta_ad_1180779240739279", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Learn More; landing: https://start.themindcompany.com/balance_spotanxiety_20260421", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/4546d3fa8782-meta_ad_1180779240739279.jpg", "media": "assets/4546d3fa8782-meta_ad_1180779240739279.jpg" }, { "id": "meta_ad_1488399356076949", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Learn More; landing: https://start.themindcompany.com/balance_spotanxiety_20260421", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/1cbc409dfb75-meta_ad_1488399356076949.jpg", "media": "assets/1cbc409dfb75-meta_ad_1488399356076949.jpg" }, { "id": "meta_ad_1589986035563657", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install now; landing: http://itunes.apple.com/app/id1361356590", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/b857bb0619f6-meta_ad_1589986035563657-storyboard.jpg", "media": "assets/52a508e2973b-meta_ad_1589986035563657.mp4" }, { "id": "meta_ad_2745509415642567", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install Now; landing: http://itunes.apple.com/app/id1361356590", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/ced32fe16c7b-meta_ad_2745509415642567.jpg", "media": "assets/ced32fe16c7b-meta_ad_2745509415642567.jpg" }, { "id": "meta_ad_1349971520057508", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install Now; landing: http://itunes.apple.com/app/id1361356590", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/c2988aacdd5c-meta_ad_1349971520057508.jpg", "media": "assets/c2988aacdd5c-meta_ad_1349971520057508.jpg" }, { "id": "meta_ad_1811864509539588", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install now; landing: http://play.google.com/store/apps/details?id=com.elevatelabs.geonosis", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/4ff0f3ca5293-meta_ad_1811864509539588.jpg", "media": "assets/4ff0f3ca5293-meta_ad_1811864509539588.jpg" }, { "id": "meta_ad_1347425710379110", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install now; landing: http://play.google.com/store/apps/details?id=com.elevatelabs.geonosis", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/5ce309370c37-meta_ad_1347425710379110.jpg", "media": "assets/5ce309370c37-meta_ad_1347425710379110.jpg" }, { "id": "meta_ad_717000874748686", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install now; landing: http://itunes.apple.com/app/id1361356590", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/605d4d5e1287-meta_ad_717000874748686.jpg", "media": "assets/605d4d5e1287-meta_ad_717000874748686.jpg" }, { "id": "meta_ad_1513196176532423", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install now; landing: http://play.google.com/store/apps/details?id=com.elevatelabs.geonosis", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/15f2307151f4-meta_ad_1513196176532423.jpg", "media": "assets/15f2307151f4-meta_ad_1513196176532423.jpg" }, { "id": "meta_ad_1874903566392706", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install Now; landing: http://itunes.apple.com/app/id1361356590", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/d3aa3beb5032-meta_ad_1874903566392706.jpg", "media": "assets/d3aa3beb5032-meta_ad_1874903566392706.jpg" }, { "id": "meta_ad_1471059374161236", "brand": "balance", "date": "2026-09-06", "observation": "Provider-linked advertiser: Balance: Meditation & Sleep; CTA: Install now; landing: http://itunes.apple.com/app/id1361356590", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/9ab61ee0b59e-balance.json", "preview": "assets/c5f79d977ebb-meta_ad_1471059374161236.jpg", "media": "assets/c5f79d977ebb-meta_ad_1471059374161236.jpg" }, { "id": "meta_ad_4224808647810022", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Shop now; landing: https://www.calm.com/special-welcome-offer?coupon=N2026_UA_annual40_Meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/138d667558a8-meta_ad_4224808647810022-storyboard.jpg", "media": "assets/85d4b7ba90b5-meta_ad_4224808647810022.mp4" }, { "id": "meta_ad_1784218366050224", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: See details; landing: https://quiz.calm.com/calm-c1479", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/c141e5332b7c-meta_ad_1784218366050224.jpg", "media": "assets/c141e5332b7c-meta_ad_1784218366050224.jpg" }, { "id": "meta_ad_1392191146222118", "brand": "calm", "date": "2026-09-06", "observation": "Notes-style static ad names catastrophising examples and promotes bilateral audio with a quiz destination.", "inference": "Study the plain-language situations and ad-to-landing connection; claims need independent evidence.", "tags": "notes-style;catastrophising;web-quiz;unverified-health-claims", "review_status": "curated evidence", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/02bef69c651d-meta_ad_1392191146222118.jpg", "media": "assets/02bef69c651d-meta_ad_1392191146222118.jpg" }, { "id": "meta_ad_4591630341092651", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn more; landing: https://quiz.calm.com/calm-cbe69", "inference": "", "tags": "ad;video;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/348ce7870c24-meta_ad_4591630341092651-storyboard.jpg", "media": "assets/94e88eb3cc1d-meta_ad_4591630341092651.mp4" }, { "id": "meta_ad_2334937880642490", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: See details; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/14a1a179f944-meta_ad_2334937880642490.jpg", "media": "assets/14a1a179f944-meta_ad_2334937880642490.jpg" }, { "id": "meta_ad_1587446842781652", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: See details; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;video;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/39dc4a6961dd-meta_ad_1587446842781652-storyboard.jpg", "media": "assets/246b9ace245b-meta_ad_1587446842781652.mp4" }, { "id": "meta_ad_1093497016676358", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: See details; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/52755d10f73a-meta_ad_1093497016676358.jpg", "media": "assets/52755d10f73a-meta_ad_1093497016676358.jpg" }, { "id": "meta_ad_1557450029459617", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn More; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/5d1012f5cbbc-meta_ad_1557450029459617.jpg", "media": "assets/5d1012f5cbbc-meta_ad_1557450029459617.jpg" }, { "id": "meta_ad_1562447932034533", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn More; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/d3d6b5e427cb-meta_ad_1562447932034533.jpg", "media": "assets/d3d6b5e427cb-meta_ad_1562447932034533.jpg" }, { "id": "meta_ad_1025058300438587", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn More; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/adce4c832e36-meta_ad_1025058300438587.jpg", "media": "assets/adce4c832e36-meta_ad_1025058300438587.jpg" }, { "id": "meta_ad_1568399931730120", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: See details; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;video;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/0b20ab19c55c-meta_ad_1568399931730120-storyboard.jpg", "media": "assets/81f8f2b6889b-meta_ad_1568399931730120.mp4" }, { "id": "meta_ad_1076831358195486", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: See details; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/beee8aac861a-meta_ad_1076831358195486.jpg", "media": "assets/beee8aac861a-meta_ad_1076831358195486.jpg" }, { "id": "meta_ad_28098021106484296", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn more; landing: https://quiz.calm.com/calm-c1479", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/c346aa93937d-meta_ad_28098021106484296.jpg", "media": "assets/c346aa93937d-meta_ad_28098021106484296.jpg" }, { "id": "meta_ad_1730293591448503", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn more; landing: https://quiz.calm.com/calm-cc7b0", "inference": "", "tags": "ad;image;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/4c4275b242e1-meta_ad_1730293591448503.jpg", "media": "assets/4c4275b242e1-meta_ad_1730293591448503.jpg" }, { "id": "meta_ad_26008056038892239", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn more; landing: https://quiz.calm.com/calm-c1479", "inference": "", "tags": "ad;video;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/084f23fed5ee-meta_ad_26008056038892239-storyboard.jpg", "media": "assets/3f2737ccc5de-meta_ad_26008056038892239.mp4" }, { "id": "meta_ad_1812391506596421", "brand": "calm", "date": "2026-09-06", "observation": "Provider-linked advertiser: Calm; CTA: Learn More; landing: https://quiz.calm.com/calm-ca898", "inference": "", "tags": "ad;video;web-quiz", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/84b7eef819ac-calm.json", "preview": "assets/6b55850f3ef6-meta_ad_1812391506596421-storyboard.jpg", "media": "assets/1539095b5dc0-meta_ad_1812391506596421.mp4" }, { "id": "meta_ad_1050698671273805", "brand": "edo", "date": "2026-09-06", "observation": "Outdoor first-person scene with a panic-related opening and app end card.", "inference": "Borrow specificity of context; avoid deliberately distressing viewers or promising treatment.", "tags": "point-of-view;situation-specific;panic;short-video", "review_status": "curated evidence", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/a48ec7fc1d73-edo.json", "preview": "assets/8328a19a66e1-meta_ad_1050698671273805-storyboard.jpg", "media": "assets/e8ad26a7eb8d-meta_ad_1050698671273805.mp4" }, { "id": "meta_ad_1954000215278131", "brand": "edo", "date": "2026-09-06", "observation": "Provider-linked advertiser: Edo: Anxiety, Panic & Stress Relief; CTA: Install now; landing: http://itunes.apple.com/app/id6449293854", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/a48ec7fc1d73-edo.json", "preview": "assets/c2aa7e15c9fa-meta_ad_1954000215278131-storyboard.jpg", "media": "assets/820da64d2c62-meta_ad_1954000215278131.mp4" }, { "id": "meta_ad_1516677423826893", "brand": "edo", "date": "2026-09-06", "observation": "Provider-linked advertiser: Edo: Anxiety, Panic & Stress Relief; CTA: Install now; landing: http://itunes.apple.com/app/id6449293854", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/a48ec7fc1d73-edo.json", "preview": "assets/f158992090c7-meta_ad_1516677423826893-storyboard.jpg", "media": "assets/11d00b2a274d-meta_ad_1516677423826893.mp4" }, { "id": "meta_ad_1552640092743673", "brand": "edo", "date": "2026-09-06", "observation": "Provider-linked advertiser: Edo: Anxiety, Panic & Stress Relief; CTA: Install now; landing: http://itunes.apple.com/app/id6449293854", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/a48ec7fc1d73-edo.json", "preview": "assets/f158992090c7-meta_ad_1516677423826893-storyboard.jpg", "media": "assets/11d00b2a274d-meta_ad_1516677423826893.mp4" }, { "id": "meta_ad_1032187802952534", "brand": "edo", "date": "2026-09-06", "observation": "Provider-linked advertiser: Edo: Anxiety, Panic & Stress Relief; CTA: Install now; landing: http://itunes.apple.com/app/id6449293854", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/a48ec7fc1d73-edo.json", "preview": "assets/f5858dff9fa3-meta_ad_1032187802952534-storyboard.jpg", "media": "assets/edf8267c3a43-meta_ad_1032187802952534.mp4" }, { "id": "meta_ad_1692034815229929", "brand": "edo", "date": "2026-09-06", "observation": "Provider-linked advertiser: Edo: Anxiety, Panic & Stress Relief; CTA: Install now; landing: http://itunes.apple.com/app/id6449293854", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/a48ec7fc1d73-edo.json", "preview": "assets/f5858dff9fa3-meta_ad_1032187802952534-storyboard.jpg", "media": "assets/edf8267c3a43-meta_ad_1032187802952534.mp4" }, { "id": "meta_ad_1833741774664558", "brand": "finch", "date": "2026-09-06", "observation": "A daily cleaning checklist is paired with a self-care-app story and dramatic quantitative claims.", "inference": "Study tangible daily behaviour; do not adopt the unsupported percentage or outcome promise.", "tags": "screenshot-style;daily-task;habit;unverified-health-claims", "review_status": "curated evidence", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/9c1e4b60161b-meta_ad_1833741774664558.jpg", "media": "assets/9c1e4b60161b-meta_ad_1833741774664558.jpg" }, { "id": "meta_ad_1028741486745241", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Learn more; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/ee6fda585820-meta_ad_1028741486745241.jpg", "media": "assets/ee6fda585820-meta_ad_1028741486745241.jpg" }, { "id": "meta_ad_3962725160524998", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Install now; landing: http://play.google.com/store/apps/details?id=com.finch.finch", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/ca50b83a3939-meta_ad_3962725160524998.jpg", "media": "assets/ca50b83a3939-meta_ad_3962725160524998.jpg" }, { "id": "meta_ad_1215733460694613", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/17581af80064-meta_ad_1215733460694613-storyboard.jpg", "media": "assets/1b0ae3e037bf-meta_ad_1215733460694613.mp4" }, { "id": "meta_ad_1814496642870940", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Install Now; landing: http://play.google.com/store/apps/details?id=com.finch.finch", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/7e2536f4ff7d-meta_ad_1814496642870940.jpg", "media": "assets/7e2536f4ff7d-meta_ad_1814496642870940.jpg" }, { "id": "meta_ad_2253626278794715", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Install now; landing: http://play.google.com/store/apps/details?id=com.finch.finch", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/2602976686a9-meta_ad_2253626278794715-storyboard.jpg", "media": "assets/0d60bc7614ee-meta_ad_2253626278794715.mp4" }, { "id": "meta_ad_1592343912474820", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/17fa3a835d28-meta_ad_1592343912474820-storyboard.jpg", "media": "assets/e7ab87c26145-meta_ad_1592343912474820.mp4" }, { "id": "meta_ad_1369035331958522", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/c35f027f02bf-meta_ad_1369035331958522-storyboard.jpg", "media": "assets/d897d351ad4a-meta_ad_1369035331958522.mp4" }, { "id": "meta_ad_2743880579406803", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/5d96b43edca8-meta_ad_2743880579406803-storyboard.jpg", "media": "assets/40a091e736b5-meta_ad_2743880579406803.mp4" }, { "id": "meta_ad_1036050899405180", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/abcce7fca5a4-meta_ad_1036050899405180-storyboard.jpg", "media": "assets/39fc70309b0c-meta_ad_1036050899405180.mp4" }, { "id": "meta_ad_1534693088130958", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/5f4f7d3cd3cc-meta_ad_1534693088130958-storyboard.jpg", "media": "assets/7e723d8db78c-meta_ad_1534693088130958.mp4" }, { "id": "meta_ad_865003193044823", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/17581af80064-meta_ad_1215733460694613-storyboard.jpg", "media": "assets/1b0ae3e037bf-meta_ad_1215733460694613.mp4" }, { "id": "meta_ad_1016930874280980", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Download; landing: https://finchcare.com/index-meta", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/7debed55cd7b-meta_ad_1016930874280980-storyboard.jpg", "media": "assets/35c506738d09-meta_ad_1016930874280980.mp4" }, { "id": "meta_ad_2405146879976684", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Install now; landing: http://play.google.com/store/apps/details?id=com.finch.finch", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/26ae958d753c-meta_ad_2405146879976684.jpg", "media": "assets/26ae958d753c-meta_ad_2405146879976684.jpg" }, { "id": "meta_ad_943553528740215", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Install now; landing: http://itunes.apple.com/app/id1528595748", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/4aae3386e287-meta_ad_943553528740215-storyboard.jpg", "media": "assets/f3efa87fcfd6-meta_ad_943553528740215.mp4" }, { "id": "meta_ad_2618436055251785", "brand": "finch", "date": "2026-09-06", "observation": "Provider-linked advertiser: Finch; CTA: Install now; landing: http://itunes.apple.com/app/id1528595748", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/0f89f2bb957e-finch.json", "preview": "assets/8c4c30487232-meta_ad_2618436055251785.jpg", "media": "assets/8c4c30487232-meta_ad_2618436055251785.jpg" }, { "id": "meta_ad_1064788419473599", "brand": "kozy", "date": "2026-09-06", "observation": "A person appears first, then a phone shows the breathing exercise in use.", "inference": "Test a creator demonstrating a Stateshift practice in their own setting, preserving their delivery.", "tags": "human-product-demonstration;creator-style;short-video;anxiety", "review_status": "curated evidence", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/2b582e94bfd9-meta_ad_1064788419473599-storyboard.jpg", "media": "assets/b1b7a75de40e-meta_ad_1064788419473599.mp4" }, { "id": "meta_ad_1663527744714317", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/d3af46dfdf26-meta_ad_1663527744714317-storyboard.jpg", "media": "assets/21aa81f0d0a5-meta_ad_1663527744714317.mp4" }, { "id": "meta_ad_1376952350735902", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/ac5a20acc64a-meta_ad_1376952350735902.jpg", "media": "assets/ac5a20acc64a-meta_ad_1376952350735902.jpg" }, { "id": "meta_ad_1085860917357076", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/36202ceb4614-meta_ad_1085860917357076.jpg", "media": "assets/36202ceb4614-meta_ad_1085860917357076.jpg" }, { "id": "meta_ad_1088326866991284", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/57f1a436e53c-meta_ad_1088326866991284-storyboard.jpg", "media": "assets/fa0e9ec4b96b-meta_ad_1088326866991284.mp4" }, { "id": "meta_ad_1225921363036073", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/954f0246be06-meta_ad_1225921363036073-storyboard.jpg", "media": "assets/d8d0dbb7d871-meta_ad_1225921363036073.mp4" }, { "id": "meta_ad_28187475917582332", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/a8bebf962048-meta_ad_28187475917582332-storyboard.jpg", "media": "assets/d89d66225266-meta_ad_28187475917582332.mp4" }, { "id": "meta_ad_2023017461734370", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/881958624f2c-meta_ad_2023017461734370.jpg", "media": "assets/881958624f2c-meta_ad_2023017461734370.jpg" }, { "id": "meta_ad_1700599118732886", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/35fb4495185e-meta_ad_1700599118732886.jpg", "media": "assets/35fb4495185e-meta_ad_1700599118732886.jpg" }, { "id": "meta_ad_2105106547085935", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/9d391ce8624a-meta_ad_2105106547085935-storyboard.jpg", "media": "assets/d6713e9c20ab-meta_ad_2105106547085935.mp4" }, { "id": "meta_ad_872453949037380", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/c5b0e71544ae-meta_ad_872453949037380-storyboard.jpg", "media": "assets/26e2dd12027b-meta_ad_872453949037380.mp4" }, { "id": "meta_ad_911490888664144", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/8088984d1b65-meta_ad_911490888664144-storyboard.jpg", "media": "assets/a2837944949b-meta_ad_911490888664144.mp4" }, { "id": "meta_ad_1018470874316749", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/57f1a436e53c-meta_ad_1088326866991284-storyboard.jpg", "media": "assets/fa0e9ec4b96b-meta_ad_1088326866991284.mp4" }, { "id": "meta_ad_908321212325121", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/debeb2f73d44-meta_ad_908321212325121-storyboard.jpg", "media": "assets/45c6b00fc553-meta_ad_908321212325121.mp4" }, { "id": "meta_ad_1036435495688832", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/881041d0bed7-meta_ad_1036435495688832-storyboard.jpg", "media": "assets/00841267a323-meta_ad_1036435495688832.mp4" }, { "id": "meta_ad_1358661276379956", "brand": "kozy", "date": "2026-09-06", "observation": "Provider-linked advertiser: Kozy App; CTA: Install now; landing: http://itunes.apple.com/app/id6747315842", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/8b5ca8294382-kozy.json", "preview": "assets/cfa449cc14c4-meta_ad_1358661276379956-storyboard.jpg", "media": "assets/5c58c3ee82b2-meta_ad_1358661276379956.mp4" }, { "id": "meta_ad_1443384344273648", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/2ad072aa244a-meta_ad_1443384344273648.jpg", "media": "assets/2ad072aa244a-meta_ad_1443384344273648.jpg" }, { "id": "meta_ad_1499668672206556", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/3a5ae69f53a3-meta_ad_1499668672206556.jpg", "media": "assets/3a5ae69f53a3-meta_ad_1499668672206556.jpg" }, { "id": "meta_ad_1444423240970907", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/a1292ae03034-meta_ad_1444423240970907.jpg", "media": "assets/a1292ae03034-meta_ad_1444423240970907.jpg" }, { "id": "meta_ad_2625115077960814", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop now; landing: https://us.getsensate.com/pages/meditation-for-people-who-quit-meditating-sensate", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/5935306b9931-meta_ad_2625115077960814-storyboard.jpg", "media": "assets/41659581ed0c-meta_ad_2625115077960814.mp4" }, { "id": "meta_ad_1065881803029918", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop now; landing: https://us.getsensate.com/pages/sleep-calm", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/4088216bb04f-meta_ad_1065881803029918.jpg", "media": "assets/4088216bb04f-meta_ad_1065881803029918.jpg" }, { "id": "meta_ad_1546562290698879", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop now; landing: https://us.getsensate.com/pages/sleep-calm", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/582595c929a1-meta_ad_1546562290698879.jpg", "media": "assets/582595c929a1-meta_ad_1546562290698879.jpg" }, { "id": "meta_ad_2076361149635348", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop now; landing: https://us.getsensate.com/pages/calm-after-work", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/ec5632f68cf9-meta_ad_2076361149635348.jpg", "media": "assets/ec5632f68cf9-meta_ad_2076361149635348.jpg" }, { "id": "meta_ad_924956560052386", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop now; landing: https://us.getsensate.com/pages/sleep-calm", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/3e2670b93cbf-meta_ad_924956560052386.jpg", "media": "assets/3e2670b93cbf-meta_ad_924956560052386.jpg" }, { "id": "meta_ad_1346482610806844", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/pages/calm-after-work", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/5cb6e8f8d7dd-meta_ad_1346482610806844.jpg", "media": "assets/5cb6e8f8d7dd-meta_ad_1346482610806844.jpg" }, { "id": "meta_ad_1737558684219975", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/pages/sleep-calm", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/ec98805eaecc-meta_ad_1737558684219975.jpg", "media": "assets/ec98805eaecc-meta_ad_1737558684219975.jpg" }, { "id": "meta_ad_1214951184148493", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/pages/calm-after-work", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/98ffc41dee7b-meta_ad_1214951184148493.jpg", "media": "assets/98ffc41dee7b-meta_ad_1214951184148493.jpg" }, { "id": "meta_ad_1986470622026737", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/pages/hrv-vagal-tone", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/ea5197f97738-meta_ad_1986470622026737.jpg", "media": "assets/ea5197f97738-meta_ad_1986470622026737.jpg" }, { "id": "meta_ad_1101721375860177", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop now; landing: https://us.getsensate.com/pages/calm-after-work", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/3dc262739431-meta_ad_1101721375860177.jpg", "media": "assets/3dc262739431-meta_ad_1101721375860177.jpg" }, { "id": "meta_ad_1469604294916462", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/products/sensate-2-sleep-calm?variant=54232287281427", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/fcea358d8dd5-meta_ad_1469604294916462.jpg", "media": "assets/fcea358d8dd5-meta_ad_1469604294916462.jpg" }, { "id": "meta_ad_2254530441947274", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop now; landing: https://us.getsensate.com/products/sensate-2-sleep-calm?variant=54232287281427", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/083a742f40b9-meta_ad_2254530441947274-storyboard.jpg", "media": "assets/109c4a24ea22-meta_ad_2254530441947274.mp4" }, { "id": "meta_ad_1031372532940735", "brand": "sensate", "date": "2026-09-06", "observation": "Provider-linked advertiser: Sensate; CTA: Shop Now; landing: https://us.getsensate.com/products/sensate-2-sleep-calm?variant=54232287281427", "inference": "", "tags": "ad;image", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/09b7a59206c3-sensate.json", "preview": "assets/ed8f8c6ec77c-meta_ad_1031372532940735.jpg", "media": "assets/ed8f8c6ec77c-meta_ad_1031372532940735.jpg" }, { "id": "meta_ad_1543569964185605", "brand": "waking-up", "date": "2026-09-06", "observation": "Scenic footage with short sequential captions and a Waking Up end card.", "inference": "Test existing authorised teaching audio with relevant visuals; sampled OCR is not a transcript.", "tags": "captioned-teaching;scenic-footage;app-store-cta", "review_status": "curated evidence", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/1447e879d9ef-meta_ad_1543569964185605-storyboard.jpg", "media": "assets/243bbbec1c5d-meta_ad_1543569964185605.mp4" }, { "id": "meta_ad_1061824873253615", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/9e222abd99cd-meta_ad_1061824873253615-storyboard.jpg", "media": "assets/0b272db1fed6-meta_ad_1061824873253615.mp4" }, { "id": "meta_ad_1604629937848204", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install Now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/1447e879d9ef-meta_ad_1543569964185605-storyboard.jpg", "media": "assets/243bbbec1c5d-meta_ad_1543569964185605.mp4" }, { "id": "meta_ad_4786928178251343", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Learn More; landing: https://www.wakingup.com/wuad/lastapp_s", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/1447e879d9ef-meta_ad_1543569964185605-storyboard.jpg", "media": "assets/243bbbec1c5d-meta_ad_1543569964185605.mp4" }, { "id": "meta_ad_1988908441776749", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install Now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/b0fa07953f32-meta_ad_1988908441776749-storyboard.jpg", "media": "assets/911cdd9d72c0-meta_ad_1988908441776749.mp4" }, { "id": "meta_ad_896824869807500", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install Now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/1447e879d9ef-meta_ad_1543569964185605-storyboard.jpg", "media": "assets/243bbbec1c5d-meta_ad_1543569964185605.mp4" }, { "id": "meta_ad_4637467829832557", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install Now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/b0fa07953f32-meta_ad_1988908441776749-storyboard.jpg", "media": "assets/911cdd9d72c0-meta_ad_1988908441776749.mp4" }, { "id": "meta_ad_1592952885564305", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/e281e49f5efb-meta_ad_1592952885564305-storyboard.jpg", "media": "assets/d968bc432588-meta_ad_1592952885564305.mp4" }, { "id": "meta_ad_1383421990582202", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install Now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/1447e879d9ef-meta_ad_1543569964185605-storyboard.jpg", "media": "assets/243bbbec1c5d-meta_ad_1543569964185605.mp4" }, { "id": "meta_ad_1071117925364905", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install Now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/427f1b952e30-meta_ad_1071117925364905-storyboard.jpg", "media": "assets/2f89481012f3-meta_ad_1071117925364905.mp4" }, { "id": "meta_ad_27998437179752839", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/1447e879d9ef-meta_ad_1543569964185605-storyboard.jpg", "media": "assets/243bbbec1c5d-meta_ad_1543569964185605.mp4" }, { "id": "meta_ad_2263966311085714", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install Now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/b0fa07953f32-meta_ad_1988908441776749-storyboard.jpg", "media": "assets/911cdd9d72c0-meta_ad_1988908441776749.mp4" }, { "id": "meta_ad_2108725883855470", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/abe4c9c564a7-meta_ad_2108725883855470-storyboard.jpg", "media": "assets/7984203d2c82-meta_ad_2108725883855470.mp4" }, { "id": "meta_ad_2098185654408518", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Learn more; landing: https://www.wakingup.com/wuad/lastapp_s", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/181cc1d01b21-meta_ad_2098185654408518-storyboard.jpg", "media": "assets/08d3bc9ab217-meta_ad_2098185654408518.mp4" }, { "id": "meta_ad_1044032778000423", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Learn more; landing: https://www.wakingup.com/wuad/lastapp_s", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/9e222abd99cd-meta_ad_1061824873253615-storyboard.jpg", "media": "assets/0b272db1fed6-meta_ad_1061824873253615.mp4" }, { "id": "meta_ad_1704577354177908", "brand": "waking-up", "date": "2026-09-06", "observation": "Provider-linked advertiser: Waking Up; CTA: Install now; landing: http://itunes.apple.com/app/id1307736395", "inference": "", "tags": "ad;video", "review_status": "source copy and sampled OCR; selected examples curated", "quality_flags": "no_verified_conversion_or_ROAS;dates_not_independently_verified;app_platform_may_differ_from_ad_destination", "raw": "assets/3bec38015d69-waking-up.json", "preview": "assets/9e222abd99cd-meta_ad_1061824873253615-storyboard.jpg", "media": "assets/0b272db1fed6-meta_ad_1061824873253615.mp4" } ], "refresh": { "captured_at": "2026-10-01T03:29:37.051082+00:00", "selected_sources": 16, "results": [ { "source_id": "condri_home", "url": "https://condri.app/", "captured_at": "2026-10-01T03:29:30.631233+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "Health Anxiety App & Self-Help Tools | Condri Condri Home Health Hub Book Group Coaching Team Videos Experts Reviews Take the Quiz → Take", "text_characters": 1440 }, "content_sha256": "cca733bb17c8297f47242acf1162bac34e777d474711a9b45821147e68544fcc", "change": "baseline" }, { "source_id": "condri_founder", "url": "https://joegrowsapps.com/", "captured_at": "2026-10-01T03:29:30.631457+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "The Condri Bible: How I scaled my app to $10k / month — Josef Newton Josef Newton Condri Bible Work with me Case Study", "text_characters": 26446 }, "content_sha256": "55761b7273424761249bc4ab117c87fe2e44230f20225d3bb94029b029586e05", "change": "baseline" }, { "source_id": "condri_7689900834687094048", "url": "https://www.tiktok.com/@nansirose04/video/7689900834687094048", "captured_at": "2026-10-01T03:29:30.631516+00:00", "method": "tiktok", "metrics": { "view_count": 1053, "like_count": 91, "comment_count": 2, "repost_count": 5 }, "disclosure_check": "Metadata alone does not establish paid-partnership labels; preserve the separately dated browser review.", "status": "captured", "content": { "id": "7689900834687094048", "description": "health anxiety is the worst😭 @Condri - Health Anxiety App AD #mentalhealth #healthanxiety #anxiety ", "title": "health anxiety is the worst😭 @Condri - Health Anxiety App AD #mental...", "upload_date": "20260926", "duration": 15 }, "content_sha256": "55016d5458a64a6ff03901db0342a6ab4f9fa6faa7576f649d591f8d3c275960", "change": "baseline" }, { "source_id": "condri_7685453898768747806", "url": "https://www.tiktok.com/@anxietywithfelicia/video/7685453898768747806", "captured_at": "2026-10-01T03:29:30.631641+00:00", "method": "tiktok", "metrics": { "view_count": 2300000, "like_count": 474300, "comment_count": 3316, "repost_count": 42700 }, "disclosure_check": "Metadata alone does not establish paid-partnership labels; preserve the separately dated browser review.", "status": "captured", "content": { "id": "7685453898768747806", "description": "If you experience this, you are not alone and you are NOT crazy. @Condri - Health Anxiety App #anxietyawareness #anxietydisorder #panicattack #dpdr #ocd ", "title": "If you experience this, you are not alone and you are NOT crazy. @Con...", "upload_date": "20260914", "duration": 8 }, "content_sha256": "8dadaefcf4ab105233b5f96eb25efd3c6b17922720e61e37c4433d3cc33340f4", "change": "baseline" }, { "source_id": "condri_7628721337388911894", "url": "https://www.tiktok.com/@livhealthanxiety/video/7628721337388911894", "captured_at": "2026-10-01T03:29:31.198384+00:00", "method": "tiktok", "metrics": { "view_count": 631100, "like_count": 53200, "comment_count": 546, "repost_count": 1239 }, "disclosure_check": "Metadata alone does not establish paid-partnership labels; preserve the separately dated browser review.", "status": "captured", "content": { "id": "7628721337388911894", "description": "@Condri - Health Anxiety App Which one are you? #panicattack #anxietydisorder #anxietyattack #healthanxiety #panicdisorder ", "title": "@Condri - Health Anxiety App Which one are you? #panicattack #anxiet...", "upload_date": "20260414", "duration": 24 }, "content_sha256": "5dfe1100e9d30bdd5b131323fd142169018455cb5d13c26fc4d2a9b329adea55", "change": "baseline" }, { "source_id": "condri_7609629454448463126", "url": "https://www.tiktok.com/@healthanxietyuk/video/7609629454448463126", "captured_at": "2026-10-01T03:29:32.644789+00:00", "method": "tiktok", "metrics": { "view_count": 10500, "like_count": 136, "comment_count": 12, "repost_count": 13 }, "disclosure_check": "Metadata alone does not establish paid-partnership labels; preserve the separately dated browser review.", "status": "captured", "content": { "id": "7609629454448463126", "description": "iv seen a few comments asking me if iv heard about the @Condri - Health Anxiety App and iv just downloaded it. Honestly for anyone struggling with health anxiety this is amazing ♡ its an app solely to help people that struggle with health anxiety. the link is in my bio ♡ #healthanxiety #anxiety ", "title": "iv seen a few comments asking me if iv heard about the @Condri - Heal...", "upload_date": "20260222", "duration": 17 }, "content_sha256": "205565146f6fe3804b127371466402e94d8e616ba2f436c696c72f7925a3d04f", "change": "baseline" }, { "source_id": "condri_7588305290202729750", "url": "https://www.tiktok.com/@condri.app/video/7588305290202729750", "captured_at": "2026-10-01T03:29:33.374959+00:00", "method": "tiktok", "metrics": { "view_count": 3400000, "like_count": 116700, "comment_count": 1088, "repost_count": 19600 }, "disclosure_check": "Metadata alone does not establish paid-partnership labels; preserve the separately dated browser review.", "status": "captured", "content": { "id": "7588305290202729750", "description": "Health anxiety really ain’t it sometimes… 🙃🙃 #fyp #healthanxiety #anxiety #anxietytips #ocd ", "title": "Health anxiety really ain’t it sometimes… 🙃🙃 #fyp #healthanxiety #anx...", "upload_date": "20251226", "duration": 271 }, "content_sha256": "be16a2dd2d92eb7c243527e5f80946780c72d6d1b26d27f0cfd693c332ec95f2", "change": "baseline" }, { "source_id": "neurofit_home", "url": "https://neurofit.app/", "captured_at": "2026-10-01T03:29:34.291570+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "NEUROFIT App | Nervous System Reset | Somatic Exercises LINKS × Download The App Vitals SDK App Efficacy Somatics Glossary About Us ® App", "text_characters": 14875 }, "content_sha256": "8426e1696bf3662813c3dcb5fc661c299732e971a59c98c244f9553ab4f27788", "change": "baseline" }, { "source_id": "neurofit_about", "url": "https://neurofit.app/about", "captured_at": "2026-10-01T03:29:34.840250+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "About NEUROFIT | Nervous System Reset App ® Home About NEUROFIT ® Our Belief Chronic stress is a nervous system problem, not a mindset", "text_characters": 7447 }, "content_sha256": "b8d621e1f22d9113fdb85fe116a2398496ada482ef6660e42db7a40c9d2782f5", "change": "baseline" }, { "source_id": "neurofit_play", "url": "https://play.google.com/store/apps/details?id=com.neurofit.app", "captured_at": "2026-10-01T03:29:34.861145+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "Nervous System Reset: NEUROFIT - Apps on Google Play Games Apps Movies & TV Books Kids google_logo Play Games Apps Movies & TV Books", "text_characters": 8484 }, "content_sha256": "c4dad9981ab8cef763bd43e73fd178c4022e070da7eb28246d2cd5d2ce7b026b", "change": "baseline" }, { "source_id": "othership_app", "url": "https://www.othership.us/app", "captured_at": "2026-10-01T03:29:35.364439+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "Othership App | Guided Breathwork No items found. Shop Experience Experience First Timers Memberships Events Sauna Ice Bath Online Store Locations All Locations Adelaide", "text_characters": 9940 }, "content_sha256": "89485520993e4a3db16b7daa36c0099376da6b903321046923154e461fd82aa0", "change": "baseline" }, { "source_id": "othership_play", "url": "https://play.google.com/store/apps/details?id=com.breathwork.othership", "captured_at": "2026-10-01T03:29:35.405658+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "Othership: Guided Breathwork - Apps on Google Play Games Apps Movies & TV Books Kids google_logo Play Games Apps Movies & TV Books Kids", "text_characters": 8247 }, "content_sha256": "9fa1415f4bb4bd35b6fef45e85f901cec7a6477662e02c5db7cb09fe7171dedd", "change": "baseline" }, { "source_id": "rootd_home", "url": "https://www.rootd.io/", "captured_at": "2026-10-01T03:29:35.509716+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "Rootd | Rootd App Testimonials Blog Try Free Sponsorship Company Plans Get Rootd Select Page Panic attack & anxiety relief in your pocket Rated", "text_characters": 3443 }, "content_sha256": "bed7f0f40c5870003beca3a9fc403d9517cb6f6815f3a768f7625a2788bde1e2", "change": "baseline" }, { "source_id": "rootd_appstore", "url": "https://apps.apple.com/ca/app/rootd-panic-attacks-anxiety/id1289018369", "captured_at": "2026-10-01T03:29:35.693418+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "‎Rootd: Panic Attacks & Anxiety App - App Store Search Today Games Apps Arcade Platform iPhone iPad Mac Vision Watch TV Rootd: Panic Attacks", "text_characters": 34952 }, "content_sha256": "5bca3bd3906caabfc5a676f9d94b60db8d44b611ffb56c847ce249114fcb36b1", "change": "baseline" }, { "source_id": "unwinding_home", "url": "https://unwindinganxiety.com/", "captured_at": "2026-10-01T03:29:35.835143+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "Unwinding Anxiety® - Anxiety Management & Relief Program Skip to content How It Works Research Success Stories Blog Pricing All Apps How It Works", "text_characters": 7131 }, "content_sha256": "4e2a95f3da4f776c92aa62f3626fc471931e199609871daf227dd2a0be36ed82", "change": "baseline" }, { "source_id": "unwinding_features", "url": "https://unwindinganxiety.com/app-features/", "captured_at": "2026-10-01T03:29:36.082674+00:00", "method": "page", "status": "captured", "content": { "opening_excerpt": "Unwinding Anxiety® - App for Anxiety Skip to content How It Works Research Success Stories Blog Pricing All Apps How It Works Research Success", "text_characters": 4285 }, "content_sha256": "518278c2b5ac18c31b4a47467e30bb9255116a6caf1bd4d4d96261830c43ba9f", "change": "baseline" } ], "review_queue": [], "review_history": [] } }